Business cards are a great way to invite users to your service, aren't they?

A few months ago, I got the idea to use my Taskerrificbusiness cards as a way to invite people to use the service while still in private beta. It was pretty simple... Set up an invite code for an event, prepare a bunch of label stickers with the invite code on them, and then put those labels on the back of the cards I'd hand out at the event. Pretty simple.

Unfortunately, I've not seen any real uptake of this. I'd point out the invite code after telling people about Taskerrific, let them know to use it when signing up. But very few people actually bothered signing up, and then most of them didn't bother using the invite code I gave them on the card. Instead, they went through the dialog for getting an invite code in the first place. Kind of disappointing.

I wonder if the problem is poor execution, or if the idea itself just doesn't cut it. The labels include the line "Invite code:" but besides that and the code itself, there's nothing else. If it weren't for the fact I write out the labels by hand, I'd include a short link to Taskerrific's sign up page. (Perhaps that's the problem).

I think that this is a great idea for services still in private beta, but looking for testers. If you're in this position, give it a try and let me know if it works for you.

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